Another spectacular success: Black Friday 2024!

Black Friday remains one of the most anticipated shopping events worldwide and once again it was proven to be a spectacular success! Following the incredible results of 2023, this year’s Black Friday surpassed all expectations!

Black Friday 2024: Exceeding expectations

Black Friday 2024 was nothing short of a spectacular success for Daisycon and exceeded expectations. By leveraging our data-driven approach, close collaboration with publishers, and fine-tuning campaigns to match consumer behavior, we delivered great results across the board.

This year, Daisycon achieved significant year-over-year growth across multiple key performance indicators:

These improvements reflect the increasing strength of affiliate marketing during this major shopping event; Black Friday. Not only were consumers more active, but publishers and advertisers benefitted from the higher traffic and optimised campaigns.

Highlighted channels

During this Black Friday season, three standout channels emerged as top performers, each showcasing exceptional growth. Home & Living channel stood out as the number one performer of the Black Friday season, achieving an impressive growth of no less than +67%! It was followed by the Sport & Hobby channel, which saw a remarkable growth of +63%. The appetite for Food & Drinks products continued to thrive, as the channel grew by an impressive +23% this season.

Black Friday compared to any other friday

The growth of Black Friday 2024 compared to Black Friday 2023 is already remarkable, but it becomes even more striking when compared to the last Friday of October 2024. During this period, commissions surged by an impressive 223%, and clicks increased by 46%. These statistics highlight the extraordinary significance of Black Friday as a pivotal day of the year.

2024 Black Friday Trends

A few key trends defined the 2024 Black Friday shopping season, which contributed to our strategy and results.

1. Earlier shopping patterns
Consumers started Black Friday shopping earlier this year, taking advantage of pre-sales and early access deals.

2. Shift to online
While brick-and-mortar stores bounced back in some regions, online shopping remained dominant, especially for tech, beauty, and food categories.

3. Value over volume
Consumers leaned toward high-value purchases rather than simply volume-based buying, favoring deals on quality items over smaller discounts.

4. Localised strategies work
Markets with localised campaigns (like NL and DK) saw stronger growth than those using broader approaches.

What’s Next?

Black Friday 2024 was a great success, but we’re not stopping here. These results show the importance of staying responsive to market trends and consumer behavior. Moving forward, we’re focusing on strengthening underperforming regions, expanding growth in high-performing verticals, and continuing to build on the great partnerships we’ve developed with our publishers. With the holiday season approaching, we’re full of optimism and ready to take on the Christmas season with the same drive and determination!

A big thank you to our advertisers, publishers, and team who made this Black Friday a success. Let’s use these insights to make 2025 even better!