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Daisycon

How Jacobsen Møbler increased their sales by expanding their reach

Date of publication:

Jacobsen Møbler is based in Aabenraa, where they have designed their 3,300 sqm store with high-quality furniture and modern interior pieces from their extensive range. Their goal is to always offer a wide selection and bring together all brands in one place—whether you love Montana, HAY, &Tradition, or FDB. Since opening their physical store and webshop, they have been inspiring exciting home interiors.

Jacobsen Møbler was looking for new ways to strengthen their online presence. They reached out to Daisycon, eager to explore affiliate marketing as a potential growth channel. Since then, the partnership has flourished, and affiliate marketing has become a sustainable channel that positively contributes to their overall online sales.

Jacobsen Daisycon

A Digital Journey

Jacobsen Møbler launched their online webshop back to reach even more customers and help them realise their home design dreams. Their digital strategy has long relied on Paid Media, including Google Ads, social media advertising, and email marketing, to drive traffic to their website. However, with the industry’s tight margins, they needed to explore new and cost-effective ways to increase their visibility and attract more customers in a highly competitive market.

More sales in a cost-free way

Before the partnership, Jacobsen Møbler had little experience with affiliate marketing and initially approached it with a degree of scepticism. The idea of entrusting their brand to third parties felt daunting, and they perceived affiliate marketing as a somewhat non-transparent channel. However, their scepticism quickly turned into enthusiasm when they saw their brand gaining wider exposure through our network of partners—generating more sales in a cost-efficient way.

“We want to reach a broader audience and achieve more sales at lower costs. Affiliate marketing has proven to be a sustainable channel for Jacobsen Møbler, as we only pay for actual results, allowing us to maintain a healthy financial balance.”
— Alice Monberg, Consultant for Jacobsen Møbler

From the start, Jacobsen Møbler has had a dedicated Partner Manager for their program, who is responsible for the daily management of the program and the activation of relevant media partners, who have helped ensure the program’s success. Jacobsen Møbler has full access to all data in the platform and can closely monitor how the collaboration develops in partnership with Daisycon.

“Daisycon has become an important partner for us, making it incredibly easy and uncomplicated to have an affiliate program. We don’t have the hands to handle the program and dialogue with the various media partners ourselves, and at Daisycon we know that action is taken and followed up so that we get the most out of our affiliate activities.”
— Alice Monberg, Consultant for Jacobsen Møbler

Results

Through affiliate marketing, Jacobsen Møbler has significantly expanded its reach and gained greater visibility through media partners—one of their key objectives. They are now present where their customers are, thanks to their broad publisher mix, which ensures maximum exposure across relevant and credible media, both at the top and bottom of the sales funnel. This includes CSS partners, price comparison sites, retargeting, and various content platforms and blogs. This approach has contributed to continuous growth and increased online sales.

The future

With affiliate marketing as a proven success, Jacobsen Møbler continues to explore new markets and opportunities. Expanding their brand presence internationally will still be a key part of their strategy. With access to media partners across multiple countries, affiliate marketing via Daisycon remains an essential part of Jacobsen Møbler’s marketing mix.

Emil Daisycon

Do you want to know more?

If you would like to learn more, please feel free to contact me at: [email protected]

– Emil Christensen, Business Development Manager