Performance-based marketing strategy drives millions in revenue for Luksusbaby.dk
Date of publication:
In an ever-changing retail landscape, both online and offline, businesses must continuously adapt their strategies to remain competitive. The online store Luksusbaby.dk has embraced a performance-based marketing strategy to strengthen its market position, leading to significant growth and tens of thousands of orders annually.
Shifting economic conditions, including inflation, war, and rising energy prices, have impacted Danish consumers’ purchasing power, leading to declining retail sales both online and offline. This challenging market environment, particularly evident in the baby equipment and clothing sector, has intensified competition for businesses like Luksusbaby.dk. To navigate these conditions and drive sustainable growth, Luksusbaby.dk has recognised the need for a data-driven and results-oriented approach, ensuring maximum marketing efficiency and long-term success.
CEO and founder of luksusbaby.dk, Morten Grabowski Kjær.
Expanding the marketing mix with affiliate marketing
Luksusbaby.dk refined its marketing strategy, to explore new channels to enhance visibility and customer engagement. One of the key additions to its marketing mix has been performance-based Affiliate marketing, managed by Daisycon.
Michael Deleuran, Senior Sales Manager at Daisycon
Affiliate marketing enables Luksusbaby.dk to tap into a broad network of publishers, influencers, and media platforms that promote its products through targeted content. This ensures that marketing efforts reach the right audience at the right time, with a clear focus on measurable performance.
Since the start of the collaboration, results have quickly followed, and affiliate marketing has proven to be a profitable and scalable addition to Luksusbaby.dk’s marketing strategy.
CEO and founder of luksusbaby.dk, Morten Grabowski Kjær.

Transparency and trust as key factors
Over the years, Luksusbaby.dk has explored various marketing strategies, always prioritising transparency and accountability when selecting external partners. These values played a key role in choosing Daisycon as their affiliate marketing partner.
Why we chose affiliate marketing
An affiliate marketing agency like Daisycon, helps businesses reach potential customers by strategically placing affiliate links on media platforms and influencer channels within its national and international network.
Unlike traditional online marketing methods such as Google Ads or social media advertising, affiliate marketing is entirely performance-based. Advertisers only pay for actual sales generated through the affiliate campaign, ensuring a cost-effective and results-driven approach. The commission, agreed upon in advance, is a percentage of the order value, providing full transparency on costs and revenue potential.