The Menswear Revolution from Denmark
The story of SHAPING NEW TOMORROW begins in 2015 in the north of Denmark. The three childhood friends Christoffer, Kasper and Christian put an end to sweatpants and started a menswear revolution with the Perfect Pants, where style and comfort are no longer mutually exclusive. We question everything and do our own thing. We develop our high-tech materials ourselves together with our partners in Portugal and don't allow ourselves to be dictated to by fast trends. Our products last a long time and never go out of fashion: this is how we carry the tradition of Danish design into the future. We attach great importance to sustainability, because after all, we have already committed ourselves to a better tomorrow with our name. For example, our Essential collection is partly made from recycled plastic bottles, we are making great progress with our zero-waste strategy and we process textile waste into new products.
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