Business Case: Dille & Kamille

The Dutch brand Dille & Kamille opened its first store in 1974, which means the company is celebrating its 50th anniversary this year. Over time, the business has grown to 28 stores in the Netherlands and has also established a presence in Belgium and Germany.

Introduction

Founder Freek Kamerling had a clear mission for the family business back in 1974: to offer a counter-reaction to the emerging throwaway society through “natural simplicity.” Plastic was strictly off-limits. Even today, the product range consists of timeless items made from natural materials — pleasant to use in everyday life and made to last.

Dille & Kamille also demonstrates this philosophy online. For example, on Black Friday, the company deliberately closes its doors and shuts down its webshop. At Dille & Kamille, it’s not Black Friday, it’s Green Friday, a day dedicated to putting extra focus on nature.

 

Implementation / Approach

Since 2013, Dille & Kamille has been a client of Daisycon, and hundreds of publishers have successfully promoted the company’s products to their audiences. The Dille & Kamille webshop offers a diverse assortment of products in categories such as Kitchen, Textiles, Garden, and Food & Drinks, making it an attractive partner for a wide range of publishers.

 

In recent years, the growth of the affiliate campaign has continued, and for 2024 a revenue increase of over 40% is expected, following double-digit growth in 2023. Dille & Kamille’s affiliate campaign focuses strongly on collaboration with content publishers.

Trendata and Dille & Kamille

In 2024, Dille & Kamille also began a collaboration with Trendata (part of Linehub). Trendata’s market research software provides insights into search demand and customer needs, allowing the company to stay ahead of trends. To date, Dille & Kamille has analysed 80 product-market combinations with Trendata.

 

Some of the questions they have explored include:

• How can we adjust our product titles for both the website and campaigns?

• Which blogs about table linen sizes are relevant to our customers?

• Which products are trending during Christmas?

Thanks to the initial positive results, Dille & Kamille is now also looking at the home accessories segment for the German market and how Trendata can support them there. Additionally, the company is exploring how Trendata can be used across the entire organisation.

The collaboration with Daisycon runs smoothly, and we receive excellent support. With a small team, Daisycon’s proactive approach is especially valuable. This has enabled us, among other things, to significantly improve affiliate results within the Content & Blog domain, a segment that aligns well with the Dille & Kamille brand.

We also enjoy working with the Trendata team. For example, an inspiration session was held with multiple departments within Dille & Kamille. This allows us to increasingly make effective use of the wealth of data available through Trendata.