In this edition of the Daisycon Publisher Spotlight, we will introduce you to Atolls. From coupons and cashback to thriving shopping communities, Atolls brings together some of the best-known shopping destinations worldwide. Founded in Munich in 2012 as CupoNation, the company later became Global Savings Group and rebranded as Atolls in 2024 following its merger with Pepper. Today, Atolls operates in more than 20 markets with around 1,000 employees, connecting shoppers with over 12,000 brands and retailers globally.
Meet Atolls
Atolls operates across three publisher models: coupons, shopping communities and cashback. Internationally, cashback is powered by iGraal and Shoop, while in the Netherlands the focus is on coupons and community.
Dutch affiliate professionals may still remember the company as Imbull, the Amsterdam-based business behind Kortingscode.nl and Actiecode.nl, which joined the group in 2015. Today, those Dutch roots remain an important part of Atolls’ local market knowledge and partner relationships.
The combination of Kortingscode.nl and Pepper.com allows advertisers to reach consumers at different stages of the customer journey. Kortingscode.nl captures high-intent shoppers looking for a discount code just before conversion, while Pepper.com’s community helps create demand earlier in the funnel. With more than 400,000 Dutch members, the community actively shares deals, votes, comments and exchanges experiences.
Working together with Daisycon
For Atolls, Daisycon is a natural partner thanks to its strong advertiser portfolio. Some brands running their affiliate programmes through Daisycon are not available elsewhere, making the network particularly relevant for Atolls.
“Daisycon has always been a logical partner for us, among other things because of its advertiser portfolio. There are brands running their programme through Daisycon that we don’t find elsewhere.”
Looking ahead, Atolls sees plenty of opportunity to work more closely with Daisycon’s account management teams. By combining the reach of the Pepper community with the conversion power of its coupon platforms, campaigns can go beyond a standard coupon integration and be tailored to the advertiser’s objectives.
A Black Friday opportunity
Black Friday is already on the horizon, and Atolls is offering a special opportunity to advertisers coming through this Daisycon Publisher Spotlight.
Want to boost your visibility during Black Week? With packages starting from just €2,500, you can secure a spot on one of Atolls’ high-performing platforms. Check out this special offer on the Daisycon Marketplace and make sure your brand stands out when it matters most!
A great opportunity to start planning your Black Friday campaign with Atolls and make the most of both community-driven discovery and high-intent coupon traffic.
Keep an eye on our blogs and LinkedIn for more updates and the latest Publisher Spotlight!
Ready to explore what a collaboration with Daisycon can do for your business? Contact us!
