Campaigns

Herbolist is a fast-growing premium beauty supplement brand with a bold ambition to become Europe’s leading supplement brand. Built for scale, the brand combines science-backed formulations, a patented collagen formula, and a high-end aesthetic that resonates within the modern, TikTok-driven beauty ecosystem. Herbolist operates in the premium beauty & wellness segment, targeting women aged 25–55 who value quality, efficacy, and sophisticated branding. Its product range focuses on advanced collagen formulas for skin, hair, and nails, developed to the highest standards and positioned with a strong expert and editorial narrative.

Why promote the Herbolist (EU) campaign?

• Above-average order value – Premium pricing and curated bundles increase AOV
• Clear women-only focus – Targeting women 25–55 ensures high engagement
• Excellent content performance – Reviews, tutorials, and lifestyle formats perform well
• Patented collagen formula – Unique formulation differentiates Herbolist from competitors
• Recognised by leading beauty media – Featured in Marie Claire and other top publications
• Reliable e-commerce & fulfillment – Optimised webshop with fast delivery in Europe
• Strong premium positioning – High-end brand experience for luxury beauty & wellness content
• TikTok-first growth strategy – Scales through short-form video and social content

This campaign is active in

• Austria
• Belgium (FR)
• Belgium (NL)
• Bulgaria
• Croatia
• Cyprus
• Czechia
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• International
• Ireland
• Italy
• Latvia
• Lithuania
• Luxembourg
• Malta
• Netherlands
• Poland
• Portugal
• Romania
• Slovakia
• Slovenia
• Spain
• Sweden