Campaigns

A-dam is a truly exceptional underwear brand from Amsterdam. The brand gives everyday essentials an extraordinary twist with boxer briefs and socks that excel in their perfect fit, premium artwork, striking details and a generous dose of character. A-dam believes that everything they make must show character: in how it looks and in how it’s made. Because it’s what’s on the inside that counts.

With A-dam, publishers get a brand that sells basics without being basic: accessible, wearable and commercially strong, but always with humour, design and a story.
Have an A-dam Good Day!

Why promote the A-dam.com campaign?

• Carbon-neutral products, backed by lifecycle assessments and impact visualisation via Green Story
• A recognisably Amsterdam brand with a distinctive tone of voice
• Boxer briefs and socks with a perfect fit, premium artwork, striking details and plenty of character
• Clear brand promise: responsible, courageous, quirky. Be Extraordinary
• Content-rich thanks to eye-catching collaborations and collections, such as Rijksmuseum and Autodrop
• Everyday essentials in fashion, lifestyle, gifting, men’s essentials and premium basics
• High product standards and certifications such as GOTS, FSC and GRS.
• Planet-friendly materials such as organic cotton, TENCEL™ and recycled materials
• Strong visual content with a distinct lifestyle and fashion sensibility.

This campaign is active in

• Netherlands
• Germany