Campaigns

The Sunshine Brand is an Amsterdam-based swimwear and lifestyle brand that has been creating ‘pieces of sunshine’ since 1960. The brand captures that unique feeling just before you go on holiday: the anticipation, the sun in your head, your bag half-packed and the excitement of everything that’s yet to come. From swim shorts to T-shirts and polo shirts: The Sunshine Brand creates clothing for that moment when you’re almost gone, but the holiday has actually already begun. A good mood movement for men who love colour, comfort and a relaxed style. Thanks to its cheerful vibe, wide range and summery lifestyle positioning, the brand fits perfectly with themes such as summer, holidays, fashion, travel, lifestyle and gifting.

With The Sunshine Brand, publishers get a brand that sells summer even before the holidays begin: colourful, accessible, commercially strong and always sunny-minded.
Perfect for shopping guides, holiday inspiration, summer essentials, fashion edits and newsletters with a sunny twist.

Why promote the Shiwi.com campaign?

• Swim shorts from €34.99, affordably priced within the premium segment.
• A recognisable Amsterdam brand with a cheerful, sunny vibe.
• A wide range that fits within summer, holidays, lifestyle, fashion, travel, gifting and men’s essent
• Active in 16 countries, with over 350 retail outlets and an average sell-through of 87%
• Clear target audience: men aged 25–45 who are optimistic, travel-loving and style-conscious.
• More than just swimwear, with 200+ styles per season: from swim shorts to T-shirts and accessories
• Over 60 colour options in various fits.
• Over 60 years of swimwear expertise and experience in crafting the perfect pair of swim shorts.
• Strong seasonal content with sunny visuals and multiple campaign themes.
• The popular Mike swim shorts as an accessible bestseller.

This campaign is active in

• Netherlands
• Germany