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Discover the Innovation of NYDJ

Founded in Los Angeles in 2003, NYDJ has been a pioneer in the fashion world by introducing a revolutionary pair of jeans that are both comfortable and flattering. For many women, the perfect jean simply didn’t exist, which is why NYDJ set out to create it themselves, offering a jean that enhances every body type.

• Created by Women for Women: We understand women's curves and aim to flatter them with clothing that allows women of all ages and sizes to feel confident.


• Exclusive Lift Tuck® Technology: All our jeans and pants feature NYDJ's exclusive Lift Tuck® technology, which flattens the front and shapes the curves for a beautiful silhouette. Because we know that the right jeans can transform not just your appearance but also your self-confidence.


• Trendy Collections: In our collections, you will always find the latest colors, washes, and seasonal styles—with our slimming exclusive fit. In addition to our renowned premium American denim, we offer innovative fabrics, each with its own unique features. NYDJ believes in confidence from head to toe, and we have also designed a collection of chic tops inspired by the latest trends.


• Global Presence: NYDJ is the number one women's denim brand in department stores across the United States and is available in over 30 countries worldwide.