The musical bursting with energy, humor, and irresistible music: Hairspray! The star-studded cast, including Richard Groenendijk, Nurlaila Karim, Tamar Floor, and Rein van Duivenboden, delivers one big celebration while also conveying an important message. The show will tour dozens of theaters across the country until June, attracting a broad audience, from young music lovers to loyal theatergoers.

Why join this campaign?

High brand awareness
Hairspray is an international success and a well-known name in the Dutch musical scene.

Broad audience & strong interest
Perfect for publishers active in culture, entertainment, music, and lifestyle.

Strong conversion potential
With many performance dates and locations, there’s a constant demand for tickets, ensuring stable sales.

Attractive commission
Publishers earn 7% CPS for every ticket sold via the official Hairspray Musical Eventim page.

Many promotional opportunities
Think articles, news posts, contests, or social content about the cast, shows, and venues.

Star-studded reviews
«The outstanding cast – led by Richard Groenendijk – gives heart and soul to the over-the-top characters. Audiences will embrace this show wholeheartedly.» – de Telegraaf ★★★★★
«Five stars for dance musical Hairspray, the entire cast swings their hearts out» – AD ★★★★★
«Hairspray is an exuberant, vibrant celebration with a touch of substance» – Trouw ★★★★
«The new ‘Hairspray’ is a sparkling, top-notch show with strong singing and fresh acting» – Volkskrant ★★★★

Story:
It’s the 1960s in America, and everything is changing: the music is new, the dancing is flashy, the fashion is hip, and the hairstyles are higher than ever. Society itself also needs a shake-up – and Tracy Turnblad and her mother Edna are ready for the job. When Tracy gets the chance to dance on the popular Corny Collins Show, she seizes the moment to show that there’s a place in the world for everyone – as long as you dance through life.
A joyful musical with a huge heart, sparkling numbers, and swinging dance moves. Let yourself be swept away by this colorful feel-good musical where dreams come true and change begins with the first beat.

Videos:
Trailer: https://youtu.be/vmo2H0-5dKw
Audience reactions: https://youtu.be/Dqi-E0_rlQ8
Musical Awards – The Kick-Off 2025: https://youtu.be/bBopylxxq4A?si=iEq6igxN9oZBJ63o

Extra visuals and text are available via [email protected]

In summary
A vibrant, joyful, and socially relevant musical that converts exceptionally well among entertainment and culture audiences. Ideal for publishers who want to inspire their visitors with high-quality content while earning an attractive commission per sale.

Join via Daisycon and benefit from the popularity of Hairspray the Musical.