Daisycon Developers
Product feeds
What is a product feed?
A product feed, also known as a data feed, is a structured file containing information about an advertiser’s products or services. Depending on the type of product or service, this can include information such as product names, descriptions, prices, images, availability, categories and other relevant attributes.
For product-based affiliate campaigns, a high-quality product feed is often one of the most important foundations for generating scalable traffic and strong publisher performance. It enables publishers to automatically promote a large and up-to-date product range across comparison websites, shopping platforms, product listing ads, content websites and other online channels.
At Daisycon, product feeds connect advertisers’ product data with publishers that can use this information to promote products efficiently across their websites and platforms.
Product feeds for advertisers
As an advertiser, a complete and accurate product feed makes it easier for publishers to find, understand and promote your products. Rich product information also gives publishers more opportunities to match products with relevant audiences and promotional channels.
Daisycon supports different product feed standards for different industries and product types. Our Advertiser FAQ explains how to create and submit a product feed, which fields are available and how to optimize the quality of your feed.
Product feeds for publishers
As a publisher, Daisycon product feeds give you access to structured product and service information from advertisers. This allows you to process large amounts of product data efficiently and keep the information on your website or platform up to date.
You can use product feeds for applications such as comparison websites, product listings, shopping content and other automated product-based services. Our Publisher FAQ explains how to find, configure, filter and retrieve product feeds from Daisycon.
