Campagnes

Sumilayi is a Finnish haircare brand with a clear focus on curly and textured hair. This specialization makes the products highly relevant for a target group actively looking for solutions to common challenges such as dryness, frizz, and curl definition. The range covers all key product categories, including shampoos, conditioners, styling products, and oils. Formulations are plant-based, vegan, and cruelty-free, and free from silicones and drying alcohols, making them fully compatible with methods such as the Curly Girl approach. The category is strongly content-driven. Consumers actively search for guidance, compare products, and tend to remain loyal once they find solutions that work. This makes Sumilayi particularly well-suited for SEO-driven content, guides, and influencer collaborations. Best sellers 1. Sumilayi Leave-in 250ml 2. All Inclusive Curls hiustenhoitosetti 3. Frizz Control Curly Gel 250ml 4. Ooh So Soft Curls Hoitoaine 250ml 5. Ooh So Soft Curls Shampoo 250ml

Why promote the Sumilayi (FI) campaign?

• Clear niche focus on curly and textured hair, leading to strong relevance and conversion.
• Compatible with the Curly Girl method, aligning with major search and content trends.
• Exclusively available via the Daisycon network.
• Growing and highly engaged target audience.
• Opportunities for commercial collaborations with creators.
• Ready-to-use materials and product feed available.
• Repeat purchase behavior supports strong long-term value.
• Solution-driven products addressing real hair concerns such as frizz, dryness, and curl definition.
• Vegan, cruelty-free, and free from silicones and harsh ingredients.
• Well-suited for content and influencer marketing, with strong storytelling angles.

This campaign is active in

• Finland