Campagnes

NordicBuddies is a Finnish brand specializing in apparel and accessories that feature officially licensed characters such as the Moomins, Pippi Longstocking, and Emil of Lönneberga. Their product range includes comfortable and stylish hoodies, t-shirts, beanies, and socks, all designed with a distinctive Nordic aesthetic that blends quality craftsmanship with playful, character-driven designs. This program is well-suited for publishers targeting audiences interested in unique, culturally inspired fashion and fans of classic Nordic characters. Promoting NordicBuddies allows affiliates to connect with consumers seeking both everyday comfort and a touch of nostalgic charm, making it an appealing choice for content creators focused on lifestyle, fashion, and family-oriented themes.

Why promote the NordicBuddies (FI-SE-DE-INT) campaign?

• Combines Nordic design with global ethical production
• Officially licensed products featuring Moomin and more
• Playful Nordic fashion rooted in character culture and nostalgia

Additional conditions

Restricted brand terms – mandatory negative keyword implementation. Below is a list of brand names and character-related terms that must not appear in any of your paid campaigns, including Shopping ads. These terms are protected intellectual property, and their unauthorized use is strictly prohibited in any form of paid media. Violation of the terms will result in removal from the program and possible cancellation of transactions. Please add all of the terms below as negative keywords in the following match types: Exact match (e.g. [moomin]) Phrase match (e.g. "moomin") Broad match (e.g. moomin) These negative keywords should be applied: – On the campaign level in all relevant campaigns – On the account level, especially if you manage multiple clients under the same account These terms must not appear in search triggers or queries. muumi moomin moomin by nordicbuddies nordicbuddies nordic buddies nordic moomin pikku myy little my lilla my (svenska) kleine my (deutsch) haisuli stinky stinky moomin mörkö the Groke mårran (svenska) der Groke (deutsch) nuuskamuikkunen snufkin snusmumriken (svenska) schnupferich (deutsch) niisku neiti niiskuneiti snorkmaiden snorkfröken (svenska) snorkfräulein (deutsch) nipsu sniff nipsu paita peppi peppi pitkätossu pippi långstrump (svenska) pippi (deutsch) pippi longstocking (english) mauri kunnaksen hahmot mauri kunnaksen kirjat mauri kunnas mauri kunnas books hundarnas kalevala (svenska) koirien kalevala the canine kalevala taikuri the magician trollkarlen (svenska) der zauberer (deutsch) tuutikki too-ticky tuu-tikki (svenska) muumipeikko moomintroll moomipeikko mumintrollet (svenska) muumimamma moominmamma muminmamman (svenska) moomin mom muumipappa moominpappa muminpappan (svenska) moomin dad hattivatit hattifatteners hattifnattar (svenska) hemuli hemulen (svenska) herra hakkarainen mister hakkarainen mr hakkarainen jungle novels punainen risti red cross röda korset (svenska) rotes kreuz (deutsch) haiseva smelly (if used to reference Moomin characters)

This campaign is active in

• Duitsland
• Finland
• Internationaal
• Zweden